000 | 00522nam a2200169 4500 | ||
---|---|---|---|
020 | _a970-26-0642-X | ||
050 | _aHF5823 R8 2005 | ||
082 | _a659.1 R693k 2005 | ||
100 | _aRussell, J. Thomas | ||
245 | _aKleppner Publicidad / J. Thomas Russell, W. Ronald Lane, Karen Whitehill King | ||
250 | _a16 | ||
260 | _aMéxico : Pearson | ||
300 | _axvii, 766 p. / 27 cm. | ||
500 | _aIncluye: Glosario p g. 739 | ||
650 | _a1. PUBLICIDAD | ||
700 | _aI. Lane, W. Ronald, Coaut.\ II. Whitehill, King, Karen, Coaut. | ||
999 |
_c27580 _d27580 |