000 00321nam a2200121 4500
020 _a968-422-205-X
082 _a658.83 L127m
100 _aLambin, Jean-Jacques
245 _aMarketing estrategico / Jean-Jacques Lambin
260 _aMexico : McGraw-Hill
300 _a328p. / 24 cm.
650 _a1. MARKETING \ 2. EMPRESA
999 _c23910
_d23910