000 00424nam a2200157 4500
020 _a968-880-590-4
050 _aHF5415 K67518 1996
082 _a658.8 K87m
100 _aKotler, Philip
245 _aMercadotecnia / Philip Kotler
250 _a6a ed.
260 _aMexico : Prentice Hall
300 _aXXI, 826p. / 27 cm.
650 _a1. MERCADOS META \ 2. MERCADOTECNIA AMPLIA
700 _aI. Armstrong, Gary, Coaut.
999 _c23774
_d23774