Kotler, Philip <br/><br/>
Fundamentos de marketing 
Philip Kotler 
 - 13 Ed. 
 - México:  Pearson edcacion,  2017 
 - xxix, 643 p.  il.  /  27 cm. 
<br/><br/><label>ISBN: </label>978-607-32-3845-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>1. MERCADOTECNIA
<br/><br/><label>LC Class. No.: </label>HF5415  / K67  2017 
<br/><br/><label>Dewey Class. No.: </label>658.83  / K87f  2017