Tull, Donald S. <br/><br/>
Marketing research Measurement & method / Donald S. Tull 

 - 6a ed. 
 - Estados Unidos : Macmillan 
 - XVIII, 863p. / 23 cm. 
<br/><br/><label>ISBN: </label>0-02-421932-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>1. MARKETING RESEARCH \ 2. SURVEY RESEARCH
<br/><br/><label>LC Class. No.: </label>HF5415.2 T915 
<br/><br/><label>Dewey Class. No.: </label>658.83 T862m