Loudon, Davis L. Comportamiento del consumidor / Davis L. Loudon - 4 - Mexico : McGraw-Hill - 833 p. / 25 cm. ISBN: 970-10-0672-0 Subjects--Topical Terms: 1. CONSUMIDOR LC Class. No.: HF5415.32 L68 1995 Dewey Class. No.: 658.834 L255c