Lambin, Jean-Jacques <br/><br/>
Marketing estrategico / Jean-Jacques Lambin 

 - Mexico : McGraw-Hill 
 - 328p. / 24 cm. 
<br/><br/><label>ISBN: </label>968-422-205-X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>1. MARKETING \ 2. EMPRESA
<br/><br/><label>Dewey Class. No.: </label>658.83 L127m