Bell, Martin L. Mercadotecnia Conceptos y estrategia / Martin L. Bell - Mexico : Continental - 605p. / 25 cm. ISBN: 968-26-0338-2 Subjects--Topical Terms: 1. MERCADOTECNIA \ 2. ORGANIZACION LC Class. No.: HF5415 B433 Dewey Class. No.: 658.83 B159m