Kotler, Philip <br/><br/>
Mercadotecnia / Philip Kotler 

 - 6a ed. 
 - Mexico : Prentice Hall 
 - XXI, 826p. / 27 cm. 
<br/><br/><label>ISBN: </label>968-880-590-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>1. MERCADOS META \ 2. MERCADOTECNIA AMPLIA
<br/><br/><label>LC Class. No.: </label>HF5415 K67518 1996 
<br/><br/><label>Dewey Class. No.: </label>658.8 K87m