Schoell, William F. Mercadotecnia / William F. Schoell - 3 - Mexico : Prentice-Hall - 820p. / 27 cm. ISBN: 968-880-186-0 Subjects--Topical Terms: 1. MERCADOTECNIA \ 2. PRODUCTO LC Class. No.: HF2415 S354 Dewey Class. No.: 658.8 S752m