Murdick, Robert G. An lisis de políticas de empresa / Robert G. Murdick - Mexico : Limusa - 378p. / 23 cm. ISBN: 968-18-1629-3 Subjects--Topical Terms: 1. CAMPO DE ACCION \ 2. MERCADEO LC Class. No.: T58.6 M974 Dewey Class. No.: 658.401 M486a