Stanton William J. Fundamentos de marketing / Stanton William J. - 5a ed - Mexico: McGraw Hill - XXXI, 733p, 28cm ISBN: 970-10-0175-3 Subjects--Topical Terms: 1. MERCODOTECNIA \ 2. AADMINISTRACION LC Class. No.: HF5415 S792 1992 Dewey Class. No.: 658.83 S862f