Ries, Al <br/><br/>
La guerra de la mercadotecnia / Al Ries, Jack Trout 

 - México : McGraw Hill 
 - xii, 213 p. / 21 cm. 
<br/><br/><label>ISBN: </label>968-451-998-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>1.MERCADOTECNIA
<br/><br/><label>LC Class. No.: </label>HF5415 R559 
<br/><br/><label>Dewey Class. No.: </label>658.83 R593g