Fischer de la Vega, Laura Mercadotecnia / Laura Fischer de la Vega - 2 - México : McGraw Hill - x, 439 p. / 24 cm. ISBN: 968-422-2181 Subjects--Topical Terms: 1.MERCADOTECNIA LC Class. No.: HF5415 F57 1993 Dewey Class. No.: 658.83 F599m