Bishop, Bill Marketing estratégico para la era digital / Bill Bishop - México : Patria Cultural - xvi, 227 p. / 24 cm. ISBN: 970-24-0072-4 Subjects--Topical Terms: 1.MARKETING \ 2.MERCADEO POR COMPUTADORA LC Class. No.: HF5415 B5 Dewey Class. No.: 658.81 B622m