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Tull, Donald S.

Marketing research Measurement & method / Donald S. Tull - 6a ed. - Estados Unidos : Macmillan - XVIII, 863p. / 23 cm.

ISBN: 0-02-421932-0

Subjects--Topical Terms:
1. MARKETING RESEARCH \ 2. SURVEY RESEARCH

LC Class. No.: HF5415.2 T915

Dewey Class. No.: 658.83 T862m